Monitoring and benchmarks

IE TCH can lay claim to many years of experience in tourism industry monitoring and benchmarking. In addition to our own benchmarks (French hotel industry, urban residences / apart-hotels, thalassotherapy institutes), we assist public and private sector actors with designing and managing tools to track local demand: monthly occupancy rates for tourist lodging (hotels, apart-hotels, campsites, etc.), benchmarks of competitors’ commercial performance, etc.

Visitor monitoring and studies

With a vast experience in managing and facilitating tourism observatories / benchmarks and in piloting quantitative and qualitative studies on audiences and users, we can conduct studies on audience evaluation, observation and development in accordance with the client’s objectives and resources.

Acute attention is paid to issues surrounding audiences and clients, whether we are working for regions or for specific facilities.