Market studies

The market study analyses the economic feasibility of your project on realistic and cogent bases. In close conjunction with you, we use our proven methodology that takes into consideration all the factors that influence your project’s geographic sector: general environment (local economy and industrial zones, transport, cultural and tourism infrastructure, major projects, etc.), site (accessibility, visibility, immediate environment, suitability with regard to the type of project envisaged), competitor supply (volume, quality, characteristics, developments in the pipeline, trading / commercial performance), target clients (volume, type, seasonal trends, etc.).

Branch strategies

Our internal expertise and partner network places us in good stead to offer a strategic vision of a wide range of branches: nature activities, gastronomy and local produce, remembrance tourism, impressionism, industrial heritage, art-related professions, health and wellbeing tourism, etc.

Organisational strategies

Regulatory measures resulting from the territorial reform and the NOTREe law, coupled with the increasing scarcity of public finance, obliges local authorities to restructure their approach and redefine their business model. We’re here to help public actors take the right decisions in terms of the evolution of tourism and culture: skills transfer, gaining competence, mutualisation, reorganisation, networking, fusion of tourist offices, etc.

Cultural policy

Specialised in local authority cultural policy, and particularly familiar with how this fits in with contractual supra-territorial measures, we frequently conduct audits and cultural development strategies incorporating the cultural development challenges in regions combining urban influences and rural areas.

Our team has updated its professional practice in regional cultural strategy to include the provision of assistance from the implementation of a policy to its evaluation. Today, this allows us to understand the different phases in the life of a cultural policy and to manage both strategic and operational aspects, all the while maintaining a clear view of success factors and potential pitfalls.

Hotel and lodging development strategies

A hotel and lodging development strategy is an essential decision-making tool. It sets out the broad guidelines for developing and modernising local hotel and lodging supply in accordance with demand and local ambitions.

Tailor-made in accordance with local expectations and requirements, our approach can be broken down into two main stages: assessment of existing supply and demand (detailed quantitative and qualitative evaluation of the area’s hotel and lodging supply and demand) and prospective analysis (quantitative and qualitative recommendations for developing supply over the mid-term; suggestions to preserve current lodging supply and optimise the local hotel and lodging market).

Tourism strategies

Mindful of the underlying tourism trends and changes affecting the sector, we assist regions in adapting to, anticipating and reflecting on these evolutions – a key factor for their successful development. We can provide assistance, for example, on priority strategic axes, reorganisation, planning, or a destination’s marketing strategy.