Category Archives: A la une

Edgar Clerc museum of amerindian archaeology

Assignment context and objectives
 
 

Since its opening in 1984, the Edgar Clerc museum of Amerindian archaeology (“Musée de France”) has been reorganised on several occasions. From 2006 onwards, the objective has been to produce a scientific and cultural project (“PSC”) and to implement works on the collections. Today, the pre-operational and operational programming studies need to be conducted. Given this, the Conseil Général de la Guadeloupe has launched a consultation process for the architectural, technical and financial programming of the Edgar Clerc museum.

Definition of a leading cultural and tourism project for the Néron sugar refinery heritage site

Assignment context and objectives
 
 

Located at the heart of a vast natural area, the Néron site is a former sugar refinery and distillery that today shows the vestiges of its industrial past.

The Conseil Général de la Guadeloupe mandated our teams to conduct an overall assignment to enhance the site, in keeping with the development of a new form of “authentic” and “ecological” tourism.

Definition and feasibility of a centre for caribbean culture in Martinique

Assignment context and objectives
 
 

The Martinique Region wanted to instigate an ambitious cultural project that would promote the diversity of Caribbean cultures in a lively and innovative way. This “archipelago” venue – modelled on the Caribbean thought that combines history and ethnographic sources with a contemporary creation – aims to be an identity tool for opening the area up to the world.

The assignment constituted the first stage of the project by:

  • Defining what the future centre should be.
  • Determining its feasibility and putting in place the organisation that will allow it to exist.

Cultural infrastructure on the vikings theme

Assignment context and objectives
 
 
  • With the prospect of their fusion in 2016, the Haute-Normandie and Basse-Normandie regions wanted to examine the opportunity of creating a major cultural and tourism facility focusing on a popular and strongly identifiable theme in Normandy: the story of the Vikings.
  • In designing this facility, our teams had to bear in mind the challenges posed by scientific accuracy, museographical relevance and the territory’s strong regional roots.

Analysis of the purchasing department and cycle, the Negresco hotel Nice

ASSIGNMENT CONTEXT AND OBJECTIVES
 

The Negresco hotel had identified errors in the purchasing department, with repercussions on service quality, particularly in the restaurant. Within this context, the hotel’s management wanted to obtain a very specific analysis of the department’s organisation, in order to identify the origin of the dysfunction and to rectify it once and for all. At the end of the first audit phase, the hotel mandated IE TCH to assist in implementing the cycle’s operating procedures.

Tourism strategy of the Loire-Atlantique department

Assignment context and objectives
 
 

Tourism occupies a strategic position in the local economy (generating almost 26 million overnights) and in the urban organisation of the department’s territories. The Loire-Atlantique notably benefits from the appeal of the Atlantic coastline and the city of Nantes.

Aware of the strategic importance of tourism, the Loire-Atlantique department decided to draw up a new tourism development strategy, focusing notably on improving its renown and marketing efforts, on clarifying supply and on optimising its governance.

Promotion of the commune of perigueux’s gallo-roman heritage

Assignment context and objectives
 
 
  • The town of Perigueux has been actively conserving and promoting its ancient medieval heritage for a number of years.
  • The town is seeking to move to the next stage in its urban, cultural, patrimonial and tourism development by building on the archaeological excavations and scientific research activities around the site of the Vesunna museum.

Study on rural tourist lodging in Burgundy

ASIGNMENT CONTEXT AND OBJECTIVES
 
 

The Conseil Régional de Bourgogne, assisted by Atout France, wished to reflect on how local politicians could be given a tool to help them decide how to grant financial assistance to rural tourist lodging facilities. The study’s objectives were to pinpoint the particularities of properties located in rural areas (defined as the whole of the Burgundy region, excluding large cities) and the specific challenges faced by operators.

Tourism lodging development strategy for Grand Lyon

ASSIGNMENT CONTEXT AND OBJECTIVES
 
 Grand Lyon has adopted a proactive policy with regard to developing its tourist lodging supply, within a dynamic economic and tourism environment. Today, the tourist lodging landscape is undergoing significant change – in a difficult economic context. Hotels are particularly affected by these changes and how they respond is a strategic issue for the following years. Given this, Grand Lyon wished to define a Tourism Lodging Development Strategy, enabling the territory to anticipate and assist with the current évolutions.

Study on visitors to Clermont-Ferrand’s museums

Assignment context and objectives
 
 

The town of Clermont-Ferrand is currently working on a significant cultural development strategy, with notably a view to becoming the European Capital of Culture. The organisation of the Etats Généraux de la Culture, the pioneering signature of a cultural pact with the state, etc. are signs both of a structured process to define a new cultural policy and the town’s strong commitment to developing cultural activities.

Although they attract a fairly significant amount of interest, the town’s three “Musées de France” could certainly increase visitor numbers. Given this, the assignment aimed to:

  • Characterise visitors in order to understand their needs and expectations.
  • Define strategic recommendations to meet the needs of visitors and increase their numbers