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Visitor and observation centre : the LITORALIS project
The LITORALIS project is the result of communal reflection by the Pays de la Loire Region and the territories of La Tranche sur Mer, La Faute sur Mer et l’Aguillon sur Mer, destroyed by the Xynthia storm in 2010. Today, the project’s positioning is centred around 3 axes:
- A visitor and discovery centre open to the public, providing entertaining scenography and an educational trail.
- An educational venue to raise awareness.
- A centre for research and knowledge diffusion, with a regional observatory that seeks to mutualise, use and broadcast knowledge on the coast’s characteristics.
The Conseil Régional sought assistance in drafting the detailed technical programme up until the contractor’s design study phase.
Opportunity and programming of a campsite for the agglomeration of Reims
Since the 1990s and the demolition of the municipal campground in Reims, the Agglomeration of Reims no longer offers any camping facilities. The agglomeration’s tourist development strategy (action 10) sought to rectify this situation. The local Tourist Information Office thus wanted to examine the feasibility, commercial and financial conditions of creating a new campsite on its territory.
Tourism development strategy for the town of Bayonne
Bayonne, the French capital of the Basque Country, already benefits from a strong tourism image. The town actively works to determine and enlarge its tourism positioning: e.g. by obtaining the “Ville d’Art et d’Histoire” label in 2011, by restructuring the Tourist Information Office to respond to the changing tourism profession and digital requirements, by establishing upscale hotels, by undertaking measures to obtain the “Station Classée” label, etc..
The town initiated a project with the aim of:
- Drafting a shared, reasoned and operational tourism strategy.
- To include a marketing, a welcome and an information component.
Destination strategy for Normandy and Paris Ile-de-France on the theme of impressionism
The “Normandy Paris Ile-de-France: Destination Impressionism” destination contract was signed at the end of 2014. It focused on “impressionism” – a popular, internationally-renowned theme, promoted by major local tourism infrastructure.
The partners sought to develop a strategy for clarifying and making coherent both the supply and the entire “tourism chain” in the two régions.
66 tourism-related projects – Region of Martinique
Tourism is a strategic priority for the region of Martinique, who has adopted an ambitious development strategy. At the end of 2010, the “Citizens’ initiatives for the development of tourism in Martinique” was launched. The project’s aim was to boost leisure activities and revitalise Martinique’s best sites.
The 66 winners each received a prize, part of which was the possibility to request assistance and advice from a consulting company to get the project off the ground.