Prospective study of visitors and positioning of the Musée National de la Marine in Paris

Marketing strategy for museums located in Le Havre

The UNESCO label awarded to the reconstructed city-centre in 2005 and the development of the cruise industry have enhanced Le Havre’s standing. Yet, the city’s museums do not seem to be fully benefiting, whether in terms of visitor numbers or range of visitors. The city thus wanted to:

• Define an overall marketing and communication strategy to increase the museums’ visibility and appeal.
• Be assisted over a three year period with implementing action plans in each museum.

Edgar Clerc museum of amerindian archaeology

Since its opening in 1984, the Edgar Clerc museum of Amerindian archaeology (“Musée de France”) has been reorganised on several occasions. From 2006 onwards, the objective has been to produce a scientific and cultural project (“PSC”) and to implement works on the collections. Today, the pre-operational and operational programming studies need to be conducted. Given this, the Conseil Général de la Guadeloupe has launched a consultation process for the architectural, technical and financial programming of the Edgar Clerc museum.

Definition of a leading cultural and tourism project for the Néron sugar refinery heritage site

Located at the heart of a vast natural area, the Néron site is a former sugar refinery and distillery that today shows the vestiges of its industrial past.

The Conseil Général de la Guadeloupe mandated our teams to conduct an overall assignment to enhance the site, in keeping with the development of a new form of “authentic” and “ecological” tourism.

Definition and feasibility of a centre for caribbean culture in Martinique

The Martinique Region wanted to instigate an ambitious cultural project that would promote the diversity of Caribbean cultures in a lively and innovative way. This “archipelago” venue – modelled on the Caribbean thought that combines history and ethnographic sources with a contemporary creation – aims to be an identity tool for opening the area up to the world.

The assignment constituted the first stage of the project by:

• Defining what the future centre should be.
• Determining its feasibility and putting in place the organisation that will allow it to exist.

Cultural infrastructure on the vikings theme

• With the prospect of their fusion in 2016, the Haute-Normandie and Basse-Normandie regions wanted to examine the opportunity of creating a major cultural and tourism facility focusing on a popular and strongly identifiable theme in Normandy: the story of the Vikings.
• In designing this facility, our teams had to bear in mind the challenges posed by scientific accuracy, museographical relevance and the territory’s strong regional roots.

Promotion of the commune of perigueux’s gallo-roman heritage

• The town of Perigueux has been actively conserving and promoting its ancient medieval heritage for a number of years.
• The town is seeking to move to the next stage in its urban, cultural, patrimonial and tourism development by building on the archaeological excavations and scientific research activities around the site of the Vesunna museum.

Study on visitors to Clermont-Ferrand’s museums

The town of Clermont-Ferrand is currently working on a significant cultural development strategy, with notably a view to becoming the European Capital of Culture. The organisation of the Etats Généraux de la Culture, the pioneering signature of a cultural pact with the state, etc. are signs both of a structured process to define a new cultural policy and the town’s strong commitment to developing cultural activities.

Although they attract a fairly significant amount of interest, the town’s three “Musées de France” could certainly increase visitor numbers. Given this, the assignment aimed to:

• Characterise visitors in order to understand their needs and expectations.
• Define strategic recommendations to meet the needs of visitors and increase their numbers

Annual visitors Survey 2005-2016 – Centre of National Monuments

Evaluation of mediation and development actions undertaken by the Regional Service for Heritage and Inventory (SRPI)

• The Aquitaine region has been actively developing its heritage sites for several years. Inventory, restoration of protected heritage, mediation, creation of a regional inventory space and support and partnerships all provide testament to an overall, proactive policy conducted in the spirit of partnership.
• The mediation and development actions undertaken by the SRPI illustrate a certain dynamism, a capacity to innovate and the acknowledgement of a long-standing public policy within the region: virtual visits, mobile exhibitions, documentation, events, specific regional collections, the “EPIA” itself, with its exhibition space and library.
• The region wanted to evaluate the mediation and development actions undertaken by the SRPI in order to improve and anticipate their reinterpretation in the medium term within the framework of the new regional and organisational context.