Category Archives: Hébergement et immobilier touristique
Strategic positioning study and marketing audit of the Royaumont Foundation’s seminar offer, Asnières-sur-Oise
Founded in 1964, the Royaumont Foundation is responsible for the maintenance, restoration and public access of the Abbaye Royale de Royaumont. In order to increase its resources, the Royaumont Foundation developed a seminar offer – after having been fairly successful, the activity began declining (recession, increasingly competitive environment, etc.). As a result, the Royaumont Foundation decided to strategically reflect on how best to position the seminar activity.
Market, conceptual design and feasibility study for appart-hotels
A selection of recent studies conducted in the appart-hotels industry are presented below :
Market, conceptual design and feasibility study for golf facilities
A selection of studies conducted in the golf sector since 2007 are presented below :
Market, conceptual design and feasibility study for wellness facilities
A selection of studies conducted in the wellness sector since 2006 are presented below :
66 tourism-related projects – Region of Martinique
Tourism is a strategic priority for the region of Martinique, who has adopted an ambitious development strategy. At the end of 2010, the “Citizens’ initiatives for the development of tourism in Martinique” was launched. The project’s aim was to boost leisure activities and revitalise Martinique’s best sites.
The 66 winners each received a prize, part of which was the possibility to request assistance and advice from a consulting company to get the project off the ground.
Project to reconvert the former law courts of Nantes (44) into an upscale hotel
The ownership of the former law courts of Nantes changed hands in March 2004. Full of character (but non-classified), the building had stood empty since 2000. It was beginning to deteriorate, and in addition to being costly for the local authorities, security problems started arising due to the presence of a neighbouring square. In 2005, the Conseil Général de Loire-Atlantique – in concertation with the city of Nantes – began reflecting on what to do with the building at minimum cost for the local authorities.
Wellness
The wellness market has traditionally comprised spa resorts and thalassotherapy institutes. Such establishments are undergoing a radical transformation in the face of a number of challenges: the scaling down of Social Security reimbursements for hydrotherapeutic treatments, increasing national and international competition, an ageing client base, etc. This transformation has led to the arrival of a new market entrant: the spa.
Golf
According to the French Golf Federation, the number of golfers in France reached 407 569 in 2015 : +40% compared to 2000, illustrating the sport’s constant popularity. Today, golf is the 4th most widely practiced individual sport in France, after tennis, judo and horse riding.
Campsites
Campsites are a vital part of the lodging landscape and are particularly popular with tourists. This implies a professional approach to quantifying supply, marketing and management. Our teams can help at every stage – from creating or updating a site, to marketing the final product.
Apart-hotels
In early 2015, In Extenso TCH tallied 2 600 apart-hotels or similar, grouping over 180 000 studios and apartments. Predominantly located in coastal areas and ski resorts, the development of supply has been largely influenced by a succession of fiscal incentive initiatives. These incentives have reached their limits, and value creation now depends to a greater extent on the operation and commercialisation of apart-hotels by specialised groups. Over the past 20 years, apart-hotels have appeared in main cities, providing an alternative to traditional hotels for multi-night or long stays. This specific market is the subject of an annual study, the latest edition of which was published in June 2015.