Category Archives: Hébergement et immobilier touristique

Hotels

With almost 17 600 establishments and 637 000 rooms at the beginning of 2015, the hotel sector constitutes one of the main generators of visitor flows in France, and a significant driver of revenues and jobs for the tourism industry. The industry has faced a number of substantial challenges over the past few years, whether these be complying with the new norms or adapting to rapidly-changing consumption patterns.

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Lodging and tourism real estate

Historically specialised in tourist lodging, and more specifically hotels, IE TCH has progressively developed a comprehensive expertise in tourism infrastructure in a broader sense: apart-hotels, campsites, golf courses, thalassotherapy institutes, spas, convention centres, casinos, etc. This extensive industry knowledge enables us to incorporate all the tourism components likely to directly or indirectly influence a given territory in our assumptions and conclusions. It also provides us with an accurate vision when advising on resort-type projects that group different types of tourism infrastructure (spas, golf courses, conference centres, etc.): appreciation of how these structures complement each other, definition of the key success factors to optimise synergies between each, etc. .

Hôtel Les Bruyères, Les Menuires
Hôtel Les Bruyères, Les Menuires

Renovation and repositioning of the hotel Balima, Rabat

ASSIGNMENT CONTEXT AND OBJECTIVES
 
 The Balima group wished to update the market study conducted by our firm in 2014 concerning a project to renovate the Balima hotel, located in the centre of Rabat. This update was necessary, given the rapid evolution of the market, and the decisions that had to rapidly be taken to validate the product and potential market strategy.