Category Archives: Operational optimisation

Environmental and economic analysis of 15 wellness establishments for operating in an ecologically-sound manner

ASSIGNMENT CONTEXT AND OBJECTIVES
 

Wishing to consider environmental and economic questions in the management and life cycle of wellness establishments, the Spa-a federation launched in 2013 a project to evaluate the sector. The assignment considered 15 wellness institutes in France (spa, thalassotherapy, balneotherapy, thermal), with the following objectives in mind :

  • Identify best practice to increase profitability and reduce environmental impacts
  • Promote innovative solutions
  • Propose relevant action plans for participating centres
  • Favour the emergence of new knowledge

Marketing strategy for museums located in Le Havre

Assignment context and objectives
 
 

The UNESCO label awarded to the reconstructed city-centre in 2005 and the development of the cruise industry have enhanced Le Havre’s standing. Yet, the city’s museums do not seem to be fully benefiting, whether in terms of visitor numbers or range of visitors. The city thus wanted to:

  • Define an overall marketing and communication strategy to increase the museums’ visibility and appeal.
  • Be assisted over a three year period with implementing action plans in each museum.

Residential and tourist golf complex project

Assignment context and objectives
 
 

The area of the Landes faces a dual challenge: to organise its territory properly and to respond to the seasonality of tourism activities. Within the framework of its development policy, the “Syndicat Mixte”, associated with the department, and the Marenne Adour-Côte-Sud community of communes envisaged a regional economic development project involving the construction of a golf course, a residential district and leisure facilities on the commune of Tosse. The project aims to strengthen French golfing facilities in preparation of the 2018 Ryder Cup.

Before deciding whether to continue or not, the Syndicat Mixte sought to evaluate the positive and negative impacts of developing such a project in the local environment.

Strategic positioning and pricing analysis of Lyon’s Congress Centre at the national

ASSIGNMENT CONTEXT AND OBJECTIVES
 

The group GL Events was granted a concession to manage and market Lyon’s congress centre. In accordance with the concession’s terms and conditions, every two years and in concertation with the Tourist and Convention Bureau, the concessionaire had to undertake a strategic positioning and pricing study of the Congress Centre and the destination “Lyon” at the international level. This study had to include a comparative analysis of similar sites (rates, services, demand, revenues, etc.) and form the basis of the concessionaire’s marketing plan. IE TCH was mandated to conduct the benchmark study.

Organisational audit of the thermal baths of amneville

ASSIGNMENT CONTEXT AND OBJECTIVES
 

The management team of the Amnéville Thermal Baths association wanted to undertake a full audit to rectify the situation created by the succession of managers, that had not been properly evaluated. Consequently, the association decided to analyse the procedures in place to pinpoint areas of risk. The assignment covered four main fields: communication, organisation, marketing and finance.

Analysis of the purchasing department and cycle, the Negresco hotel Nice

ASSIGNMENT CONTEXT AND OBJECTIVES
 

The Negresco hotel had identified errors in the purchasing department, with repercussions on service quality, particularly in the restaurant. Within this context, the hotel’s management wanted to obtain a very specific analysis of the department’s organisation, in order to identify the origin of the dysfunction and to rectify it once and for all. At the end of the first audit phase, the hotel mandated IE TCH to assist in implementing the cycle’s operating procedures.

Evaluation of mediation and development actions undertaken by the Regional Service for Heritage and Inventory (SRPI)

Assignment context and objectives
 
 
  • The Aquitaine region has been actively developing its heritage sites for several years. Inventory, restoration of protected heritage, mediation, creation of a regional inventory space and support and partnerships all provide testament to an overall, proactive policy conducted in the spirit of partnership.
  • The mediation and development actions undertaken by the SRPI illustrate a certain dynamism, a capacity to innovate and the acknowledgement of a long-standing public policy within the region: virtual visits, mobile exhibitions, documentation, events, specific regional collections, the “EPIA” itself, with its exhibition space and library.
  • The region wanted to evaluate the mediation and development actions undertaken by the SRPI in order to improve and anticipate their reinterpretation in the medium term within the framework of the new regional and organisational context.

Detailed audit and action plans with reference to the “Cap Tourisme”regional grant for renovation initiative

ASSIGNMENT CONTEXT AND OBJECTIVES
 

Within the context of helping the tourism sector through the provision of grants, the Pays de La Loire region introduced a funding initiative to help independent hoteliers renovate their properties (Cap Tourisme). Grants could be awarded for renovation or extension, as long as projects aimed to redevelop or reposition the hotel in question.

In Extenso TCH was mandated to assist independent hoteliers wishing to benefit from the programme (detailed audit of their hotel).

Strategic positioning study and marketing audit of the Royaumont Foundation’s seminar offer, Asnières-sur-Oise

ASSIGNMENT CONTEXT AND OBJECTIVES
 

Founded in 1964, the Royaumont Foundation is responsible for the maintenance, restoration and public access of the Abbaye Royale de Royaumont. In order to increase its resources, the Royaumont Foundation developed a seminar offer – after having been fairly successful, the activity began declining (recession, increasingly competitive environment, etc.). As a result, the Royaumont Foundation decided to strategically reflect on how best to position the seminar activity.

Environmental assessment

Mindful of the global challenges behind the notion of sustainable development, and fully aware of the economic reality that weighs on today’s hospitality professionals, we have sought to develop a service offer that reconciles both aspects (environmental and economic). An environmental assessment allows you to measure your property’s environmental impact, identify the associated costs and implement an effective action plan that both reduces your environmental impact and optimises the associated costs in your profit and loss statement.