66 tourism-related projects – Region of Martinique

Tourism is a strategic priority for the region of Martinique, who has adopted an ambitious development strategy. At the end of 2010, the “Citizens’ initiatives for the development of tourism in Martinique” was launched. The project’s aim was to boost leisure activities and revitalise Martinique’s best sites.

The 66 winners each received a prize, part of which was the possibility to request assistance and advice from a consulting company to get the project off the ground.

Depending on the project and specific needs, the group prepared or advised on:

• Market studies
• Business plans
• Setting up a business
• Operational strategy for implementing the business plan
• Marketing plans
• Legal issues

In Extenso TCH experts primarily advised on market studies and marketing plans.