Creation of a French thalassotherapy institute observatory
Creation of the observatory and introduction of an annual survey
DATE :
2012 - in progress
SECTOR :
Thalassotherapy
PROJECT MANAGER :
France Thalasso
ASSIGNMENT CONTEXT AND OBJECTIVES
The thalassotherapy sector is undergoing profound changes which are affecting it deeply (increasing importance of the short-stay market, new clients, significant competition from wellness products, etc.). Faced with this situation, France Thalasso wanted to create a tool to allow it to:
- Understand the weighting of the thalassotherapy sector in the French economy: revenues, number of jobs, etc.
- Better grasp the current trends
- Provide members with sectorial reference data, enabling them to better respond to today’s challenges
IN EXTENSO TCH'S TASKS
- Data collection (selection of indicators, definition of processes and formats)
- Data treatment and report compilation (monthly and annual publications)
- Diffusion
In Extenso TCH's audience client monitoring and studies
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