Congress positioning sutdy for Lille Metropole on the national and european level
Audit of the existing supply, comparative MICE destination analysis and identification of avenues of improvement
DATE :
2010
SECTOR :
MICE
PROJECT MANAGER :
Club hôtelier de Lille Métropole
Joël Martinez : 03 20 13 49 24
ASSIGNMENT CONTEXT AND OBJECTIVES
The Lille Metropole Hotel Club wished to determine Lille’s position on the national and European Meetings, Incentive, Congress and Events market – a measure that appeared appropriate within the increasingly strong competitive MICE market.
Extenso TCH 's TASKS
- Analysis of the local socio-economic context
- Analysis of Lille’s MICE market (supply, demand, communication channels
- Benchmark of comparable and / or successful destinations
- Definition of avenues for improvement: existing infrastructure, positioning of target markets, communication and marketing channels, synergies to develop with various local actors
In Extenso TCH's regional strategic planning
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