Strategic focus on tourist lodging in the Hautes-Alpes
Audit, analysis of issues and challenges, definition of a development strategy
DATE : 2014
SECTOR :
Hotels / Apart-hotels / Holiday cottages and B&Bs / Mountain huts / Shared lodging
PROJECT MANAGER :
Conseil Général des Hautes Alpes
Yvan Chaix 04 86 15 35 97
PARTNER : Somival
ASIGNMENT CONTEXT AND OBJECTIVES
Faced with a drop in tourism demand, the Hautes Alpes department decided to conduct a strategic study on tourism and tourist lodging in the department, the objective being to implement a Tourism Development Strategy for the department for the next five years.
IN Extenso TCH' S TASKS
- Quantitative and qualitative audit of tourist lodging in the Hautes Alpes
- Identification of the specific issues for tourist lodging in the department
- Analysis of the challenges involved linked to the identified issues
- Definition of development scenarios for developing tourist lodging
- Recommendations and action plans for accompanying the territory in developing tourist lodging
In Extenso TCH's regional strategic planning
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