Archives
Definition and feasibility of a centre for caribbean culture in Martinique
The Martinique Region wanted to instigate an ambitious cultural project that would promote the diversity of Caribbean cultures in a lively and innovative way. This “archipelago” venue – modelled on the Caribbean thought that combines history and ethnographic sources with a contemporary creation – aims to be an identity tool for opening the area up to the world.
The assignment constituted the first stage of the project by:
- Defining what the future centre should be.
- Determining its feasibility and putting in place the organisation that will allow it to exist.
Cultural infrastructure on the vikings theme
- With the prospect of their fusion in 2016, the Haute-Normandie and Basse-Normandie regions wanted to examine the opportunity of creating a major cultural and tourism facility focusing on a popular and strongly identifiable theme in Normandy: the story of the Vikings.
- In designing this facility, our teams had to bear in mind the challenges posed by scientific accuracy, museographical relevance and the territory’s strong regional roots.
Strategic focus on tourist lodging in the Hautes-Alpes
Faced with a drop in tourism demand, the Hautes Alpes department decided to conduct a strategic study on tourism and tourist lodging in the department, the objective being to implement a Tourism Development Strategy for the department for the next five years.
Creation of a French thalassotherapy institute observatory
The thalassotherapy sector is undergoing profound changes which are affecting it deeply (increasing importance of the short-stay market, new clients, significant competition from wellness products, etc.). Faced with this situation, France Thalasso wanted to create a tool to allow it to:
- Understand the weighting of the thalassotherapy sector in the French economy: revenues, number of jobs, etc.
- Better grasp the current trends
- Provide members with sectorial reference data, enabling them to better respond to today’s challenges
Creation of a hotel and apart-hotel observatory
In keeping with its proactive tourism policy, the Val de Marne’s departmental tourism committee (CDT) decided to put in place a statistical tool for tracking the local hotel and apart-hotel market. The objective was to publish a monthly study on hotel and apart-hotel commercial performance (OR, ARR/AAR, RevPAR) in the department, by cluster and by category.
Strategic positioning and pricing analysis of Lyon’s Congress Centre at the national
The group GL Events was granted a concession to manage and market Lyon’s congress centre. In accordance with the concession’s terms and conditions, every two years and in concertation with the Tourist and Convention Bureau, the concessionaire had to undertake a strategic positioning and pricing study of the Congress Centre and the destination “Lyon” at the international level. This study had to include a comparative analysis of similar sites (rates, services, demand, revenues, etc.) and form the basis of the concessionaire’s marketing plan. IE TCH was mandated to conduct the benchmark study.
Organisational audit of the thermal baths of amneville
The management team of the Amnéville Thermal Baths association wanted to undertake a full audit to rectify the situation created by the succession of managers, that had not been properly evaluated. Consequently, the association decided to analyse the procedures in place to pinpoint areas of risk. The assignment covered four main fields: communication, organisation, marketing and finance.
Analysis of the purchasing department and cycle, the Negresco hotel Nice
The Negresco hotel had identified errors in the purchasing department, with repercussions on service quality, particularly in the restaurant. Within this context, the hotel’s management wanted to obtain a very specific analysis of the department’s organisation, in order to identify the origin of the dysfunction and to rectify it once and for all. At the end of the first audit phase, the hotel mandated IE TCH to assist in implementing the cycle’s operating procedures.
Market, conceptual design and feasibility study for hotels projects
A selection of recent studies conducted in the hotel industry are presented below :
Tourism strategy of the Loire-Atlantique department
Tourism occupies a strategic position in the local economy (generating almost 26 million overnights) and in the urban organisation of the department’s territories. The Loire-Atlantique notably benefits from the appeal of the Atlantic coastline and the city of Nantes.
Aware of the strategic importance of tourism, the Loire-Atlantique department decided to draw up a new tourism development strategy, focusing notably on improving its renown and marketing efforts, on clarifying supply and on optimising its governance.