Study on visitors to Clermont-Ferrand’s museums

The town of Clermont-Ferrand is currently working on a significant cultural development strategy, with notably a view to becoming the European Capital of Culture. The organisation of the Etats Généraux de la Culture, the pioneering signature of a cultural pact with the state, etc. are signs both of a structured process to define a new cultural policy and the town’s strong commitment to developing cultural activities.

Although they attract a fairly significant amount of interest, the town’s three “Musées de France” could certainly increase visitor numbers. Given this, the assignment aimed to:

• Characterise visitors in order to understand their needs and expectations.
• Define strategic recommendations to meet the needs of visitors and increase their numbers

Annual visitors Survey 2005-2016 – Centre of National Monuments

Evaluation of mediation and development actions undertaken by the Regional Service for Heritage and Inventory (SRPI)

• The Aquitaine region has been actively developing its heritage sites for several years. Inventory, restoration of protected heritage, mediation, creation of a regional inventory space and support and partnerships all provide testament to an overall, proactive policy conducted in the spirit of partnership.
• The mediation and development actions undertaken by the SRPI illustrate a certain dynamism, a capacity to innovate and the acknowledgement of a long-standing public policy within the region: virtual visits, mobile exhibitions, documentation, events, specific regional collections, the “EPIA” itself, with its exhibition space and library.
• The region wanted to evaluate the mediation and development actions undertaken by the SRPI in order to improve and anticipate their reinterpretation in the medium term within the framework of the new regional and organisational context.

Programming for a monument in Saint-Benoit sur Loire

Today, the lapidarium of the Abbaye de Fleury, a renowned monument dating from the end of the XI century to the beginning of the XII century, is conserved at the abbey and closed to the public.

Project management objectives:

• Study the opportunity and feasibility of a museum-type space around the collection by promoting the history of the abbey and the local area.
• Consider whether a second lapidarium should be integrated, with stones from the Germigny des Prés oratory, as well as a collection of archives relating to Max Jacob.

Visitor and observation centre : the LITORALIS project

The LITORALIS project is the result of communal reflection by the Pays de la Loire Region and the territories of La Tranche sur Mer, La Faute sur Mer et l’Aguillon sur Mer, destroyed by the Xynthia storm in 2010. Today, the project’s positioning is centred around 3 axes:

• A visitor and discovery centre open to the public, providing entertaining scenography and an educational trail.
• An educational venue to raise awareness.
• A centre for research and knowledge diffusion, with a regional observatory that seeks to mutualise, use and broadcast knowledge on the coast’s characteristics.

The Conseil Régional sought assistance in drafting the detailed technical programme up until the contractor’s design study phase.

Opportunity and programming of a campsite for the agglomeration of Reims

Since the 1990s and the demolition of the municipal campground in Reims, the Agglomeration of Reims no longer offers any camping facilities. The agglomeration’s tourist development strategy (action 10) sought to rectify this situation. The local Tourist Information Office thus wanted to examine the feasibility, commercial and financial conditions of creating a new campsite on its territory.

Tourism development strategy for the town of Bayonne

Bayonne, the French capital of the Basque Country, already benefits from a strong tourism image. The town actively works to determine and enlarge its tourism positioning: e.g. by obtaining the “Ville d’Art et d’Histoire” label in 2011, by restructuring the Tourist Information Office to respond to the changing tourism profession and digital requirements, by establishing upscale hotels, by undertaking measures to obtain the “Station Classée” label, etc..

The town initiated a project with the aim of:

• Drafting a shared, reasoned and operational tourism strategy.
• To include a marketing, a welcome and an information component.

Destination strategy for Normandy and Paris Ile-de-France on the theme of impressionism

The “Normandy Paris Ile-de-France: Destination Impressionism” destination contract was signed at the end of 2014. It focused on “impressionism” – a popular, internationally-renowned theme, promoted by major local tourism infrastructure.

The partners sought to develop a strategy for clarifying and making coherent both the supply and the entire “tourism chain” in the two régions.

Tourism observatories for the Bearn Pays Basque tourism committee (CDT) from 2010 to 2012

Detailed audit and action plans with reference to the “Cap Tourisme”regional grant for renovation initiative