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Strategic positioning study and marketing audit of the Royaumont Foundation’s seminar offer, Asnières-sur-Oise

ASSIGNMENT CONTEXT AND OBJECTIVES
 

Founded in 1964, the Royaumont Foundation is responsible for the maintenance, restoration and public access of the Abbaye Royale de Royaumont. In order to increase its resources, the Royaumont Foundation developed a seminar offer – after having been fairly successful, the activity began declining (recession, increasingly competitive environment, etc.). As a result, the Royaumont Foundation decided to strategically reflect on how best to position the seminar activity.

Market, conceptual design and feasibility study for appart-hotels

A broad knowledge of the APPART-HOTELS INDUSTRY
 
 

A selection of recent studies conducted in the appart-hotels industry are presented below :

Market, conceptual design and feasibility study for golf facilities

A broad knowledge of the GOLF INDUSTRY
 
 

A selection of studies conducted in the golf sector since 2007 are presented below :

Market, conceptual design and feasibility study for wellness facilities

A broad knowledge of the WELLNESS INDUSTRY
 
 

A selection of studies conducted in the wellness sector since 2006 are presented below :

66 tourism-related projects – Region of Martinique

ASSIGNMENT CONTEXT AND OBJECTIVES
 
 

Tourism is a strategic priority for the region of Martinique, who has adopted an ambitious development strategy. At the end of 2010, the “Citizens’ initiatives for the development of tourism in Martinique” was launched. The project’s aim was to boost leisure activities and revitalise Martinique’s best sites.

The 66 winners each received a prize, part of which was the possibility to request assistance and advice from a consulting company to get the project off the ground.

Project to reconvert the former law courts of Nantes (44) into an upscale hotel

ASSIGNMENT CONTEXT AND OBJECTIVES
 
 

The ownership of the former law courts of Nantes changed hands in March 2004. Full of character (but non-classified), the building had stood empty since 2000. It was beginning to deteriorate, and in addition to being costly for the local authorities, security problems started arising due to the presence of a neighbouring square. In 2005, the Conseil Général de Loire-Atlantique – in concertation with the city of Nantes – began reflecting on what to do with the building at minimum cost for the local authorities.