Archives
Studies conducted in French Overseas territories
A broad knowledge of FRENCH OVERSEAS TERRITORIES
The following is a selection of assignments conducted in the French Overseas Territories since 2005.
Studies conducted in Africa
A broad knowledge of the African continent
A selection of studies conducted on the African continent since 2008 are presented below :
Renovation and repositioning of the hotel Balima, Rabat
ASSIGNMENT CONTEXT AND OBJECTIVES
The Balima group wished to update the market study conducted by our firm in 2014 concerning a project to renovate the Balima hotel, located in the centre of Rabat. This update was necessary, given the rapid evolution of the market, and the decisions that had to rapidly be taken to validate the product and potential market strategy.
Strategic audit of the hotel sector in the Var department
ASSIGNMENT CONTEXT AND OBJECTIVES
Within the framework of the definition of the new Departmental Tourism Development Strategy, the Conseil Général du Var and the CCI du Var jointly decided to conduct a new strategic audit of the local hotel sector. The aim of this study was to assess hotel supply and demand in the department, taking into consideration market evolutions, in order to produce a decision-making tool to be used in the development of projects on the various identified territories.