Tourism strategy of the Loire-Atlantique department

Tourism occupies a strategic position in the local economy (generating almost 26 million overnights) and in the urban organisation of the department’s territories. The Loire-Atlantique notably benefits from the appeal of the Atlantic coastline and the city of Nantes.

Aware of the strategic importance of tourism, the Loire-Atlantique department decided to draw up a new tourism development strategy, focusing notably on improving its renown and marketing efforts, on clarifying supply and on optimising its governance.

In Extenso TCH provided assistance at several stages:

• Assignment piloting and management, undertaken by Dominique Lecea.
• Audit of tourist lodging facilities – capacity, quality level, geographical location, quantitative and qualitative evolution and non-market facilities (holiday homes).
• Lodging development strategy: structuring of development priorities and drafting of proposed action plans.