August : An upbeat mood on the coast; more disparate elsewhere
Hotel industry performances, august 2015
After two months of recovery, August showe
d mixed results depending on category and location. While “intermediary” categories (Midscale, Upscale) resisted well thanks to higher average rates, Super-budget hotels confirmed declines in RevPAR. For higher-end hotels, August’s results varied from region to region, resulting in an overall drop in occupancy and rates. Despite all this, August’s results must be put in perspective when compared with August 2014 – a particularly good month – and year-to-date growth, which remains positive.
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