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June kicks off the summer season
Fur
ther to a lacklustre month of May with destinations posting conflicting results, June seemed to herald a recovery throughout France. Depending on the category and zone, this recovery amplified the positive results or helped make up for the negative performances recorded since the start of the year. The good weather and the announced beginning of economic recovery doubtless favoured this, although June 2015 is being compared to June 2014 which was particularly quiet given the lack of major events.
May : Dull in Paris and mixed elsewhere
A mi
xed bag in May: some regional destinations post real growth in RevPAR, with Paris, Lille, Marseille and others recording a drop. Does the explanation lie in the bank holidays or the timing of the school holidays ?
April: school holidays play their part
April’s results were generally somewhat gloom
y. However, a closer look reveals a contrasting hotel landscape. After the brief lull in March, the capital began to slide again. On the other hand, regional cities benefited from the school holidays, allowing them to record relatively good trading results in April.
A little better in march
The situation started to pick up a little for the French hotel industry in march. Although hotels did not record exceptional results, March did allow the first trimester to close on a positive note, particularly in Paris. This was especially the case for Budget and Midscale hotels, and to a certain extent, Upscale hotels, too.
February, still no sign of recovery
Difficult to say whether January’s dramatic events continued to have a major impact on Paris as a destination, but hotel demand lost steam – a situation perhaps more to do with the on-going gloomy economic context where French clients were less present in Paris during the holidays. The situation was similar throughout regional France, where January’s encouraging results failed to carry on into February.